Imagine if you were one of those businesses who bet on digital media being a passing fad!
Take a look at this video (which is incredibly well done btw), showing some simply amazing figures related to digital media.
Is your business making the most of the digital revolution?
The pet industry is said to be booming, but smaller companies trying to capture the attention of increasingly discerning pet owning web-users are constantly fighting a battle against the big companies with their huge advertising budgets and massive brand recognition.
We ran a marketing campaign in August that produced several thousands in profits inside 4 hours. The total ‘audience’ for that campaign was just 254 people. Digital media allowed us to do that.
We’ll be using our campaign as a case study for a Pet Business Link tutorial so stay tuned!
(PS: Feel free to have your say on the video, personally I thought it was truly mind blowing how fast digital media has taken the world by storm)
3 Comments
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on 30th Apr, 10 12:04pm
I will be amazing to see the same video updated in 10 years time. I have been away from web design for three years and discovered that a site on its own is now no longer a viable commercial proposition it was then. now twitter, Youtube, Flickr, and a blog are mandatory. what is amazing is that these services are FREE you just need to learn how to use them and how they interact with each other.
Kurt Schmitt
on 28th Jun, 10 10:06am
That’s a well done video with some very interesting stats. The ease of use or should I say ease of access of social media makes it attractive, but there are people making huge mistakes.
Social media should be an adjunct to your efforts, not the core. I see way too many people who use a free blogging service, combined with free social media sites, and somehow think they have a business. They don’t.
I know of way too many instances where the rules changed (think Totlol) or were misunderstood, or blogs were deleted by the hundreds. All roads should lead to your own site that you control.
In addition, direct traffic from social media, in many cases, does not convert well at all. Social sites themselves generally have horrible click through and conversion rates (and often so do blogs) compared to a content site.
Gordon Bloomfield
on 6th Jul, 10 07:07am
It is amazing how fast and how much things have changed, I learn something new every day about internet marketing. Trying to figure out what area of marketing to use next is always a dilemma. Being open to these new ideas and keeping up has to be the key.