JetBlue and PETCO in Co-Op Deal to Lure Pet Owners

JetBlue Airways Offers PETCO Customers a 50 Percent Discount (a) on Travel Fees for Pets that Jet this September

– PETCO customers can obtain the special promotional code at any store location or by visiting www.petco.com/jetblue for savings on travel booked by August 31(a) – – JetBlue is also the official airline of PETCO’s 5th Annual National Chihuahua Races held in New York City later this month –

dogonbeachlargeJetBlue Airways (NASDAQ:JBLU) has announced a special 50 percent discount (a) on the airline’s standard JetPaws(TM) pet fee of $100 each way for PETCO’s jet setting, four-legged customers this September. To receive the discount, flights must be booked between Aug 1, 2009 and Aug 31, 2009 for travel between Sept 1, 2009 and Sept 30, 2009 by calling 800-JETBLUE (538-2583) (a). The special promotional code can be obtained at any of PETCO’s more than 950 stores across the country or by visiting www.petco.com/letsgo.

Additionally, New York’s hometown carrier is also the official airline of PETCO’s Fifth Annual National Chihuahua Races taking place this month. Seven regional race winners from across the country, along with their faithful pet parents, will jet in style and comfort courtesy of JetBlue to New York City to attend the championship races held on August 29, where one tiny speedster will be crowned America’s Fastest Chihuahua.

JetPaws(TM) is JetBlue’s exclusive in-cabin program designed to provide pet owners with helpful Travel Pettiquette guidelines, which outline the social graces of jetting with small dogs and cats. As part of the program, customers also receive two bonus award points for each flight through JetBlue’s TrueBlue customer loyalty program, helping two-legged customers earn free travel faster when traveling with Fido or Fluffy.

As part of this new relationship, PETCO will also sell JetBlue’s unique, custom-made pet carrier co-designed by Cindy Adams, celebrated New York Post columnist, ASPCA board member and founder of Jazzy Park Avenue Dog products. The JetPaws Pet Carrier will be available in more than 950 PETCO stores across the country and will continue to be available online at jetblue.com. More information about the carrier and JetPaws program can be found at www.jetblue.com/jetpaws.

JetBlue accepts up to four small cats or dogs in the cabin of the aircraft on both domestic and international flights. The combined weight of the pet and carrier may not exceed 20 pounds. Only one pet is allowed per customer and the pet carrier does count as one personal carry-on item. For the safety and comfort of all customers, pets must remain in a closed carrier at the airport and in-flight for the entire duration of the trip. To book a pet, customers must call our reservations team at 1-800-JETBLUE.

This deal highlights the growing trend for travel and tourism firms keen to market themselves as pet friendly and attract pet owner spend.

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