Nestle Purina PetCare Company today announced it has completed the acquisition of Waggin' Train, a leading marketer in the real-meat dog snacks segment in the United States.
The acquisition complements Nestle Purina's existing business and provides a new strategic growth opportunity by adding the fastest-growing leading brand in the dog snacks category to Purina's portfolio.
Nestle Purina will operate Waggin' Train, LLC as a wholly-owned subsidiary and announced the following key management appointments:
— Michelle Higdon, formerly Chief Operating Officer for Waggin' Train,
has been named President, Waggin' Train, LLC. Higdon has 15 years
experience in sales, marketing, finance and operations in the consumer
packaged goods industry. Higdon will report to Terence Block,
President and COO, North American Pet Foods, for Nestle Purina PetCare
— Nina Leigh Krueger has been named Vice President of Marketing, Waggin'
Train, LLC. Krueger has played an instrumental role in key marketing
positions at Nestle Purina for the past 16 years, most recently as
Vice President of Marketing, Golden Products. Krueger will report to
Nestle Purina already owns several of the most prominent dog and cat food brands on sale internationally.