Pet Food Firm Launches Climate Specific Pet Food

Global Weather Found to Affect Pets' Dietary Needs – New Company Responds With Climate Specific Pet Food

To address the changing dietary requirements of pets caused by the Earth's weather, Seasons Natural® Petfood has created a unique patented process to manufacture the world's first climate specific pet food. The company will offer two blends to address both warm and cool weather nutritional needs.

In 2006, the United States National Research Council (NRC) published "Nutrient Requirements of Dogs and Cats" as part of its report on dog and cat nutrition. Based on years of research, this report revealed that as the weather changes, so do the nutritional needs of pets.

Seasons Natural® Petfood was founded to offer pet owners a new type of pet diet — one specifically designed to address the changing metabolic energy requirements of pets caused by changes in the weather. The premise behind their unique patented blends, one for cool weather and one for the warmer months, is based in part on the NRC report.

As ambient temperatures rise or fall, the amount of energy a pet needs for normal metabolic function changes. With as little as a 20 degree Fahrenheit temperature fluctuation, a pet's metabolic needs may change by as much as 40%. Seasons Natural® pet food is specifically formulated to enhance nutrition according to a pet's changing metabolic energy needs.

It has been scientifically proven that pets require more energy in the cooler months, less in the warmer months. To address this effect, Seasons Natural® has created two dog food blends. Cool Weather Blend(TM) is formulated for cooler temperatures by providing an increase in proteins and fat. As the weather warms, however, less protein and fat are usually required. Warm Weather Blend(TM) is formulated with these requirements in mind. The patented process properly regulates the amount of digestible metabolic energy available in each formula, providing it to pets when they need it, as directed by nature.

Specific micro-ingredients are added to the Cool Weather Blend(TM) for the cool months, including L-Carnitine, which utilizes fat efficiently to help provide extra energy. For the warmer months, the Warm Weather Blend(TM) contains a blend of electrolytes to foster healthy heart function, muscle function and hydration, as well as helping provide a healthy skin and coat.

Both blends deliver the proper amount of protein, fat, and climate-specific nutrients when the pet needs it most. Both blends are also similar in base ingredients so that the conversion between warm and cool weather formulas is easier on the pet's digestive system.

Seasons Natural® Petfood, whose slogan is "Seasons Change — So Should Your Dog's Food" calls its approach to pet health a "managed nutritional delivery system."

"This is the first truly unique dog food to be introduced to the pet food industry in years," said Tom Kapocius, Seasons Natural® Vice-President of Sales and Marketing. "Consumers now more than ever want the best, most nutritious food for their pets. They know their animals deserve the very best foods for their nutritional needs, to help sustain a long and healthy life. With our climate specific formulations, we are confident Seasons Natural® delivers exactly what pets need and will enjoy."

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