One-way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction. It is suspected by many industry consultantsthat this type of link would be considered more natural in the eyes of search engines. One-way links are also called Incoming Links or Inbound Links.
An effective way to build this type of one-way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a one-way link back to the author’s URL. When publishers use these articles, those one-way links help authors increase their page rank.
A one way link tends to carry more value than a ‘link swap’.
This makes sense really. If you emailed us and asked us to swap links, the search engines will simply see a trade off. However, if there is a single, outbound link from our website to yours, this acts a ‘vote’ from us to you. If you can get a ‘vote’ from authority sites – websites that have been online for a few years and have a well established search engine presence of their own – your vote counts for more. Remember, not all ‘votes’ are equal.
If you can get links to your website and don’t have one going back the other way, your site will look better in the eyes of the search engine. If the inbound links to your site happen to come from authority sites, this is even better.